Esko’s webinar on entering new market segment

Mitt wash packaging'Display-worthy' designSeventh Generation, the eco-friendly brand known for its commitment to a toxin-free environment, recently introduced new packaging for its line of hand wash products and saw sales double virtually overnight. "We were still blown abroad to see how much they loved these new bottles. Nosotros're actually having trouble keeping them in stock," said Joey Bergstein, CMO at Seventh Generation. 7th Generation, the eco-friendly brand known for its delivery to a toxin-free environment, recently introduced new packaging for its line of paw launder products and saw sales double near overnight.7th Generation, the eco-friendly brand known for its commitment to a toxin-gratis surround, recently introduced new packaging for its line of hand wash products"We always knew package design was important to consumers when it comes to hand launder because it's on display and function of their home decor," said Joey Bergstein, CMO at 7th Generation, "but we were yet diddled away to come across how much they loved these new bottles. We're actually having problem keeping them in stock."
The new packaging was designed by NYC-based Beardwood, a branding firm that has extensive feel with beauty and personal care brands. "7th Generation asked united states of america to design packaging that is true to their make mission and cute plenty to earn a place on the kitchen counter or bathroom vanity," said Julia Beardwood, partner at Beardwood. "Clear recyclable bottles allow people to meet the natural tint of the product within and the imagery around the outside reinforce the simple goodness of the formulas. It's an irresistible combination of product and pattern working together to win people over." The Seventh Generation hand wash line consists of four products: Free and Make clean, Standard mandarin and Grapefruit, Lavender Bloom and Purely Clean.
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Source: https://packagingsouthasia.com/packaging-production/eskos-webinar-on-entering-new-market-segment/
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